We Help Established Contractors Book 50 Qualified Estimates in Their First 90 Days.
No more relying on word-of-mouth, unpredictable referrals, or overpriced lead services — get pre-qualified booked estimates on autopilot, every single day.
Get daily estimate requests from ready-to-buy homeowners 🏠
Warning: This is ONLY for contractors with $20k+ monthly revenue and at least one crew.
What Our Clients Are Saying
Real results from real contractors
“From Hesitant to Landing New Jobs”
I was scared to invest at first, but within the first month, I started getting leads, giving estimates, and landing jobs.
“Finally, a Marketing Team I Can Trust”
I've worked with other marketing companies, and I can see how you're different. I respect your hustle, and I trust you to do what you do best.
How The System Works
From cold lead to booked estimate — on autopilot
Lead Comes In
A ready-to-buy homeowner sees your ad and requests an estimate.
We Qualify It
We confirm they own the home, the project is real, and they're ready to book.
We Set The Appointment
We book it straight onto your estimate calendar — no chasing, no back-and-forth.
You Close It
Your crew shows up to a booked, pre-qualified estimate. All you do is close.
Real Messages From Clients
Unedited screenshots sent directly to our team
Got A Question?
Groundwork Marketing is a lead-generation agency built exclusively for home-service contractors. We build you a system that puts pre-qualified, ready-to-buy estimate appointments directly on your calendar — so your crews stop chasing cold leads and start running booked estimates. We handle the ads, the landing pages, the follow-up, and the lead qualification, then hand you the scheduled appointment.
We work with established contractors who already have at least one crew running jobs and a baseline of monthly revenue — roofers, HVAC, remodeling, landscaping, painters, solar, flooring, and similar trades. If you're a one-truck operation just starting out, we're probably not the right fit yet. If you have capacity to run more booked estimates, we fill it.
Pricing is flat and tied to the number of booked estimates you want on your calendar — never per-click or per-lead. Most contractors invest between $1,500 and $3,000 per month depending on market size and crew capacity. We'll show you the exact numbers and expected ROI on your free strategy call, and we only move forward if the math works for your business.
Yes — this is the whole point. Every homeowner that comes through our system is screened before they ever hit your calendar. We confirm they own the home, that the project is real, that they're ready to schedule, and that it fits the work you do. You don't get 'just browsing' or 'gathering three quotes' leads. You get booked estimates.
Everything we build — the landing pages, the ad accounts (if we set them up under your business), the assets, the phone numbers, the funnels — is yours. We build on your accounts so you keep them if we ever part ways. You're never locked into our platform or renting access to your own customers.
We put our money where our mouth is: if you don't close more projects than you're paying us within the agreed period, you don't pay. We're confident enough in the system to guarantee it because we only take on contractors we know we can fill the calendar for. Your strategy call is where we tell you honestly whether we can hit the numbers for your trade and market.
What Are You Waiting For?
If you don't close more projects, you don't pay.